Social Planner
Overview & Guidelines
Social Planner Content Guidelines
1. Multimedia format – Posting images and videos together in a single post.
2. Recommended default image sizes:
- Horizontal: 1024 × 512 px
- Vertical: 800 × 1200 px
| Platform | Type(s) | Size | Aspect Ratio | No. of Images |
|---|---|---|---|---|
| Facebook Post | JPEG, PNG, GIF | 10 MB | Any | No Limit (Rec. 10) |
| Facebook Reel | Not Supported | |||
| Facebook Story | JPEG, PNG, GIF | 4 MB | Any | 1 |
| Instagram Post | JPEG, PNG | 8 MB | 4:5 to 1.91:1 | 10 |
| Instagram Reel | Not Supported | |||
| Instagram Story | JPEG | 8 MB | - | 10 |
| YouTube Shorts | Not Supported | |||
| YouTube Video | Not Supported | |||
| LinkedIn Profile & Pages | JPEG, PNG, GIF | 8 MB | Max 6012×6012 | 9 |
| LinkedIn Carousel (PDF) | JPEG, PNG, GIF | 10 MB | - | 300 |
| Tiktok Personal | Not Supported | |||
| Tiktok Business | Not Supported | |||
| Google Business Profile | JPEG, PNG | 5 MB | 250–3000 px | 1 |
| JPEG, PNG, BMP, TIFF, WEBP | 10 MB | - | 1 | |
| HighLevel Community | JPG, PNG, SVG, GIF | 10 MB | - | 10 |
| Threads Post | JPEG, PNG | 8 MB | 0.01:1 to 10:1 | Up to 20 |
| Threads Video | MP4, MOV | 1 GB | 0.01:1 to 10:1 | Up to 5 min |
| Bluesky Post | JPEG, PNG | 1 MB | Standard web res | - |
| Bluesky Video | MP4, MOV | 50 MB | 480p–720p | 1 video only |
| Platform | Type(s) | Size | Duration | No. Videos | Thumbnail | Type | Size |
|---|---|---|---|---|---|---|---|
| Facebook Post | All Formats | 1 GB | Up to 240 min | No limit | Yes | All | 10 MB |
| Facebook Reel | All | 1 GB | 3–90 sec | 1 | No | - | - |
| Facebook Story | All | 1 GB | 3–60 sec | 1 | No | - | - |
| Instagram Post | MOV, MP4 | 100 MB | 3–60 sec | 10 | No | - | - |
| Instagram Reel | - | 300 MB | 3 sec – 15 min | 1 | Yes | All | 8 MB |
| Instagram Story | MOV, MP4 | 100 MB | 3–60 sec | 10 | No | - | - |
| YouTube Shorts | - | - | Max 60 sec | - | No | - | - |
| YouTube Video | - | 256 GB | Max 12 hrs | - | No | - | - |
| LinkedIn Profile & Pages | MOV, MP4 | 500 MB | 3 sec – 30 min | 9 | Yes | JPEG, PNG | 10 MB |
| LinkedIn Carousel | Not Supported | ||||||
| Tiktok Personal | MOV, MP4, WebM | 1 GB | 3–180 sec | 1 | No | - | - |
| Tiktok Business | MOV, MP4, WebM | 1 GB | 3–600 sec | 1 | No | - | - |
| Google Business Profile | Not Supported | ||||||
| MP4, M4V | 2 GB | 4 sec – 5 min | 1 | Yes | JPEG, PNG | 10 MB | |
| HighLevel Community | MP4 | 1 GB | Min 4 sec | 10 | No | - | - |
| Threads Video | MP4, MOV | 1 GB | Up to 5 min | 20 | No | - | - |
| Bluesky Video | MP4, MOV | 50 MB | Up to 3 min | 1 | No | - | - |
| Platform | Text Limit |
|---|---|
| Facebook Post | 62,000 |
| Facebook Reel | 62,000 |
| Facebook Story | 62,000 |
| Instagram Post | 2,200 |
| Instagram Reel | 2,200 |
| Instagram Story | 0 |
| YouTube Shorts | 5,000 |
| YouTube Video | 5,000 |
| LinkedIn Pages | 3,000 |
| LinkedIn Carousel | 3,000 |
| Tiktok Personal | 150 |
| Tiktok Business | 2,200 |
| Google Business Profile | 1,500 |
| Pinterest Title | 100 |
| Pinterest Post | 500 |
| HighLevel Community | 100,000 |
| Threads Post | 500 |
| Bluesky Post | 300 |
- Google – 100 posts / 24 hrs
- Facebook – 200 posts / 1 hr
- Facebook Reels – 30 posts / 24 hrs
- Instagram – 25 posts / 24 hrs
- LinkedIn – 200 posts / 24 hrs
- TikTok – 15 posts / 24 hrs
- YouTube – 25 posts / 24 hrs
- YouTube Global – 2000 posts / 24 hrs
- Pinterest – 25 posts / 5 min
| Platform | OG Meta Link | Media Required | Multimedia Support |
|---|---|---|---|
| Facebook Post | Yes | No | No |
| Facebook Reel | No | Yes | No |
| Facebook Story | No | Yes | No |
| Instagram Post | No | Yes | Yes |
| Instagram Reel | No | Yes | No |
| Instagram Story | Yes | No | No |
| YouTube Shorts | Max 60 sec | No | No |
| YouTube Video | Max 12 hrs | No | No |
| LinkedIn Pages | Yes | No | No |
| LinkedIn Carousel (PDF) | Yes | Yes | No |
| Tiktok Personal | No | Yes | No |
| Tiktok Business | No | Yes | No |
| Google Business Profile | Yes | No | No |
| No | Yes | No | |
| HighLevel Community | No | Yes | Yes |
OG Meta Tag NOT available on Instagram, TikTok, YouTube.
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